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Oxford City Stars Commercial Boost as Part of Oxford Bus Company Partnership
The Oxford City Stars will have its merchandise sold in the city centre for the first time - thanks to the Oxford Bus Company.
Later this month the Stars will have its products on sale at the Oxford Bus Company’s Gloucester Green Customer Lounge and Travel Shop.
The development has come as part of the Stars’ partnership with the Oxford Bus Company, who are sponsors of the ice hockey club.
And as part of the growing partnership the Oxford Bus Company will also broadcast highlights footage of Stars games on the information screens on its vehicles.
Hats, t-shirts and jumpers will form part of the stock available in the city centre later this month.
Oxford City Stars Director, Greig Box Turnbull, said: “This gets the City Stars right into the heart of the city centre and provides exposure to thousands of visitors on a daily basis.
“Not only will it help generate revenue for the club for us to re-invest into developing the Stars, but it will also help broaden the club’s engagement with a wider audience.
“Our clothing range has strong Oxford branding on it and the Stars branding is quite subtle, so hopefully it will appeal to tourists, as well as supporters.
“We went to the Oxford Bus Company with the idea and they really embraced it.
“It is fantastic progress for the club and we are all extremely grateful to the Oxford Bus Company for their generous support and backing.
“Both the Stars and the Oxford Bus Company are community spirited and so there is a real synergy to the partnership.”
Phil Southall, Managing Director, of the Oxford Bus Company, said: “We are proud to support and sponsor The Oxford City Stars and have been impressed by their ambition, values and partnership lead approach.
“We are pleased to be able to help the Stars in this way and am I sure the partnership will continue to grow.
“The Oxford City Stars share our community values and it is great to be aligned so strongly in a partnership where serving our communities and supporting one another is at the heart of what we do.
“Both the Stars and the Oxford Bus Company are proud to play an integral part in the county and we look forward to progressing together.”
Oxford Bus Company provides extensive bus routes in Oxford City and Abingdon, luxury coach services to London and the airports, the BROOKESBus service, in partnership with Oxford Brookes University, and the prestigious park&ride service which connects five car parks to the city.
A launch at the Gloucester Green Customer Lounge and Travel Shop is planned for later this month.
For further information please contact Greig Box Turnbull via:
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