THE STARS GET ON THE BUSES TO SPREAD THE WORD
Oxford City Stars have been spreading the message across the county – thanks to the Oxford Bus Company.
Highlights videos of the Stars home games have been broadcast via on-board information screens to thousands of bus passengers.
The digital advertising came as part of the Stars flourishing partnership with Oxford’s number one bus operator.
Stars director, Greig Box Turnbull, said: “We have received a lot of positive feedback from supporters and the wider public about the videos on the Oxford Bus Company fleet.
“It is an excellent and engaging way to reach a lot of people in Oxfordshire and it has been a very worthwhile project.
“The Oxford Bus Company have been fantastic in their backing of the club and support what we are striving to achieve, particularly in terms of our growing work in the community.”
The partnership has also seen the club open a city centre merchandise outlet for the first time, at the Oxford Bus Company’s Gloucester GreenCustomer Lounge and Travel Shop.
The Oxford Bus Company also have a rinkside board at Oxpens and advertising in the club’s matchday programme.
Andrew Morison, commercial manager, of the Oxford Bus Company, said: “The relationship with the City Stars was founded on shared community values, inclusion and team spirit and has really developed.
“We have received a lot of positive about the videos comments from passengers and it is certainly helping spread the Stars message and shows what a powerful medium video and sport is.”
Oxford Bus Company provides extensive bus routes in Oxford City and Abingdon, luxury coach services to London and the airports, the BROOKESBus service, in partnership with Oxford Brookes University, and the prestigious park&ride service which connects five car parks to the city.